Measure the cause
Slow loading can come from images, plugins, server responses or external services. We measure important pages and tasks before choosing changes. Features are not removed simply to raise a score.
Work areas
- Asset formats, sizes and loading priorities
- CSS and JavaScript weight
- Caching and server responses
- WordPress themes and plugins
- Database queries and external dependencies
Protect important journeys
Cart, checkout and sign-in pages need careful caching rules. After optimisation, we check the business journey as well as the home page. Backup and rollback steps reflect the changes being made.
Compare like with like
Before and after measurements use comparable conditions. Reports distinguish laboratory results from real-user data and explain limits imposed by hosting or third-party services.
Agree the scope
Share the website address, key pages and the behaviour you are seeing. Hosting migration is assessed separately if needed. A fixed performance score is not promised for every page.